Many people have search engine optimization plans on the go. They have all been convinced by various businesses that conduct these campaigns that they’ll see major improvements in their traffic and income due to these campaigns. But just how large of a difference does your position on Google’s search engine results page generate?
The correct answer is that it makes a huge difference. A number of people have done research regarding Click-Through-Rates for the organic and paid results in Google. These studies give you a good idea of what you should expect for the position you possess in Google’s rankings. The click through rate is determined by taking the number of times your site is clicked in a certain time period and is divided with the number of impressions your site gets during that same time period. This is expressed as being a percentage. You site will get an impression every time a page from your site is viewed within a search result.
The research mentioned showed a variety of outcomes from the following ranges
Result 1: 35 – 50%
Result 2: 12 – 30%
Result 3: 8 – 20%
Result 4: 6 – 17%
Result 5: 5 – 14%
Result 6: 4 – 13%
Result 7: 3 – 12%
Result 8: 3 – 10%
Result 9: 3 – 9%
Result 10: 3 – 7%
In general, you can see that the first three positions get the most traffic for a search result, and the second page gets almost no traffic at all. It doesn’t mean you cannot make any money from being on the 2nd page, it simply means that being in the first three search result positions is a lot better.
Click Through Rates Are Not Only Impacted By Position In Search Results. It Can Also Be Impacted By
Page Title – A great page title that grabs the eye of the reader can supercede higher ranked pages simply by attracting viewers.
URL Structure – If your site’s URL seems to be relevant and if the URL is easy to read you can improve your click through rate.
Keyword – If individuals are searching for something specific and your site doesn’t appear to be relevant for that keyword, your click through rate will certainly decrease for that keyword it doesn’t matter what your rank.
Google Results – Google has been embedding Google maps and images in the search results. Pages which appear beneath these often see their click through rates drop.
Google AdWords – Some people have found that getting an AdWords campaign running at the same time as having their site ranked well on Google’s search results boosted their click through rates a great deal. Google AdWords can also distract people from the search results that don’t have good descriptions or titles in place.
So gearing your search engine optimization towards being in the very first position in Google’s search results for your selected keywords is not a guarantee that individuals will click on your site much more than any other site, but it helps. It’s also wise to construct your descriptions carefully to get viewers to click on your link.
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