You have to understand how Search Engine Optimization (SEO) works if you want to get loads of visitors to your blog or website. When people enter a search term into the worldwide web, the search engine robots crawl every site looking for the most relevant information. Without an understanding of how to make the most of SEO techniques on your blog, people searching for the kind of information, products, or service you have won’t even know you exist.
What Is Search Engine Optimization?
Search Engine Optimization is often referred to as SEO. The principle behind good SEO is that it will maximize the chances for your page to be listed high in the search engine results. This means your page is more likely to get more traffic searching for a particular term or keyword phrase. You can easily increase the chances of your web page ranking high by focusing on good use of keywords, links, and relevant content.
Pages that contain high quality content based on the search term are considered relevant. Search engines also look favorably on pages that other domains link to, meaning search engines believe it’s relevant if other similar web pages link back to yours.
Getting to understand SEO can seem overwhelming with all the information that is out there so I’ve tried to provide you with some of the fastest and easiest things you can implement immediately to improve your blog’s search engine rankings.
Your article or blog title must have the keyword in the title. It’s best if the keyword shows up near the beginning of the title.
Break your article or blog post up with headings. Include your keywords in these headings.
Your content should have two to four percent keyword presence. However, don’t be tempted to overload your content with your keywords. If you do, the search engine robots may think your site is a fraud and your rankings can be heavily penalized. These robots will think you are more concerned with driving traffic than providing high quality content to readers.
Write content that is at least 300 words, and even better if it is closer to 500 words.
Use your keyword right away in the content. It should show up within the first 50 to 100 words and then again in the last 50 to 100 words.
Include an image that has the keywords added into the ALT attribute.
If your domain name includes your keyword, that’s a plus.
Avoid These SEO Mistakes
Do not use excessive amounts of unrelated keywords in your text. Doing this changes your content relevance in search engine results. This activity can bring you down in search engine rankings.
Don’t use keywords or phrases out of context. This will severely push your web page down in the rankings.
Search engine robots severely penalize keyword stuffing, putting excessive keywords in an article, or out of context to manipulate a site’s ranking. Lists of keywords. This can get you banned from search engines.
How To Use Links To Enhance Your Blog
Link your keyword within at least one sentence to another page within your website.
Get other websites with relevant high quality content to add your link on their webpage.
Try to get links to your site from .edu and .gov pages. These are considered more reputable by search engines than .net, .info, and .com websites.
The more backlinks the better as long as the sites are similar to yours and reputable.
How Not To Use Links In SEO
Make sure all of the websites you link to remain relevant, up to date, and have a good reputation. You don’t want to appear connected to bad sites by search engines.
Do Not Do Link Exchanges. You may get approached to do link exchanges. Avoid these at all costs. This will appear to be a paid relationship and work against you.
What Content Will Optimize Your Blog?
Keep your content unique. Don’t copy other people’s articles onto your own site.
Post regularly. Search engines like new and regular posts.
Where appropriate bold, italicize, and underline your keywords. Don’t overdo this or you’ll get penalized but it will improve your rankings.
Articles around 500-700 words are ideal.
What Is SEO And How To Get Started?