Google AdWords has been around for a fairly long time now (2000), and I thought that I’d offer my thoughts and knowledge as to the best way to utilize Google AdWords.
For those of you who haven’t heard of Google AdWords at all it is a Pay Per Click/PPC campaign service that is offered by Google.
You pay Google or the Company offering/providing your PPC campaign each time your Google Ad is clicked. This may seem expensive but PPC and Google AdWords provides real benefits and traffic is almost instant so you see quick returns on your investment.
Google AdWords puts your site first on Googles SERPS page for Paid for traffic meaning that everyone will see your site first for the keyword(s) you are targeting, meaning that most likely people will click your site first, therefore increasing your traffic. The great thing is Google AdWords places your sites Ad at the top of the page as soon as you start paying for your Google AdWords PPC campaign.
Benefits are also seen in terms of how PPC campaigns and Google AdWords work, you only pay Google when your site ad is clicked and so until you start seeing results you don’t start paying, it’s a simple as that. Plus you bid on the keywords you wish to rank for and so you can choose how much you want to spend on your Google AdWords campaign.
Google AdWords offers a number of useful options to your campaign such as options that allow you to; set up campaign start and end dates, pause and resume your campaign, excluding certain demographic groups and IP address clusters from seeing your ad and the ability to set up automated rules for bidding and ad status. These Google AdWords options are all very easy to work with when you get your head around it, but if it all seems a bit overwhelming then SEO companies like us offer efficient services and experts to manage your Google AdWords campaign.
Keywords are the key thing to remember when it comes to setting up your Google AdWords campaign so really spend some time researching the best keywords to target for your site. Google AdWords can be expensive and if you don’t choose the correct most efficient keywords then you will be wasting your money on the wrong traffic.
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