When a business first launches its website online, it needs to be heavily promoted through various mediums. What immediately comes to mind are search engine optimization and contextual advertising.
In order to increase the number of visitors, plus click-through and conversion rates, a website must find an ideal balance between using contextual ad campaigns (such as Google AdWords) and SEO strategies. For every business there will be a different combination that will work.
This article will describe the difference between these two methods of promotion, with advantages and disadvantages on both sides, so that you can make a decision about which one will appeal to you the most.
Search Engine Optimization
You could compare being featured on the first page of Google search results to instantly popping up on the screen of every single Internet user who could be interested in your product, service or content. It depends on the popularity of the keywords for which you rank first, as well as their potential to convert to sales or subscriptions.
It’s similar to targeted contextual advertising offered by Google AdWords, only the visitors are not limited to a certain number of clicks for the money you paid. Once you have reached the first position in Google search results, it’s as if a dam has suddenly become a huge stream of traffic descended on your website.
Everyone understandably wishes to reach this level of popularity, so they seek professional SEO services to provide their websites with the competitive edge that they need.
Advantages Of SEO
Targeted traffic for actual interested users
Traffic is essentially free. You only pay for the SEO services.
Not marked as advertising and trusted by Internet users
Effective long after the initial investment
Disadvantages Of SEO
Extremely competitive keywords may be out of reach
Risk of being penalized if not careful
This method is similar to traditional advertising. In order for your advertisement to be seen by searchers on Google you have to either pay for the number of times the ad is seen or the amount of clicks. Contextual advertising of AdWords brings instant results, whereas SEO practices that are aimed at making your website appear first in the search engine results require a lot of time to complete.
Advantages Of Google AdWords
Plenty of keyword targeting options
Traffic is only limited by your funding
Ads are displayed above Google search results.
Instant results the moment you fund your AdWords account
Disadvantages Of Google AdWords
Expensive when not targeted for the right keywords
Wrong settings can cost you a lot of money
SEO Vs. AdWords Traffic
While both Search Engine Optimization and Google AdWords are great opportunities for increasing the visibility of your website and generating sales, each of them will better suit a different kind of business. A lot of factors are at play here.
You should seriously consider turning to professionals to design AdWords campaigns and SEO strategies for you so that you don’t fall for any of their pitfalls and take full advantage of these methods of promotion.
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