Off page optimization is the backbone of any SEO campaign and is time consuming. Off Page SEO is a tedious job which needs to be done on a regular basis and one should have the real patience to see the results. Here I would like like to point out 6 major off-page optimization factors that affects your SEO campaigns.
The Number Of Backlinks Your Site Has
This is one of the major off page factors influencing your sites performance and rankings in the search engines. Most of the major search engines pay attention to the number of sites linking back to a website and ranks the website accordingly. So more the number of backlinks, the better for your website.
The Relevancy Of Sites Linking Back
Site relevancy of the inbound links is another factor which puts more weightage on your backlinks. It is always better to have relevant backlinks as it helps in getting more better and relevant search results in Google. For example if you have a website which talks on music, you should always try to get backlinks from music related website rather than links from sites related to sports, politics, automobile etc.
The quality of the sites linking back is much better if the inbound links are coming from high quality sites which has good page rank and Alexa rankings. The linking website or page should be aged enough, and also be indexed by search engines.
Links From Social Bookmarking Sites
Links from social bookmarking sites are considered to be a good sign and it is better to get possible backlinks from the major and high quality social bookmarking sites.
Anchor Text In The Backlinks
To some extent, the anchor text in the backlinks also determines your search engine performance. It is always a nice idea to place your major keywords as the anchor text in the backlinks.
The Type Of Links
Mainly from the SEO point of view, there are two types of links mostly seen. One is the link with “follow” attribute and the other is the one with “nofollow” attribute. The “follow” attributes are the general and default links that we see and the term “follow” is not necessarily used anywhere in the code. This types of links are considered the best for SEO as it passes link juice. The link with “nofollow” attribute is not considered good for SEO as it does not pass link juice.
I am sure that I have missed some other points and feel free to comment if I have missed any.